Why Don’t You Like Me?

A common myth among business owners is that their customers don’t seem to engage on social media simply because they don’t rack up tons of “likes.” But here’s the thing: likes are only a small part of the story. In fact, 90% of social media users are passive—they might scroll past your post, read it, even be influenced by it, without ever leaving a trace. But make no mistake, they’re there.

With over 4.8 billion people using social media worldwide, it’s safe to say your audience is out there—even if they’re not throwing hearts or thumbs-ups your way. The average person spends about 2.5 hours a day on these platforms, so while you may not always see the love in likes, your posts are still reaching plenty of eyes.

Think about it—54% of social browsers use social media to research products. They might not like your post, but they could be checking out your website or making a mental note for their next purchase. Likes are nice, but tangible results come from shares, direct traffic, or even that subtle but powerful silent engagement.

So, if your business isn’t part of the conversation, you’re missing out on a huge opportunity to reach your audience. The key is to stop measuring success by visible engagement alone and focus on how your presence leads to action. 71% of consumers are more likely to make a purchase based on social media referrals—proof that being part of the conversation can translate directly to sales.

The takeaway? Just because you don’t see a like doesn’t mean people aren’t paying attention. Your social media efforts are working behind the scenes, sparking interest, driving traffic, and converting browsers into buyers. So, why not be part of the story?

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